1. Eligibility
To register as a brand on OOTDly you must be a company, sole trader or legal entity with capacity to enter into contracts in your jurisdiction. By accepting these terms you declare that you have such capacity.
2. Brand Profile Use
The brand profile is designed to promote fashion products and services authentically. Posting misleading, false, or third-party-rights-infringing content is forbidden. OOTDly reserves the right to remove content that breaches these conditions.
3. Collaborations with Creators
Collaborations between brands and creators are managed directly between the parties through the platform. Upon acceptance of a campaign, a private communication channel is opened within OOTDly to coordinate.
OOTDly acts as an intermediary platform and is not responsible for compliance with private agreements. Any financial compensation is the sole responsibility of the parties involved.
OOTDly may access the message history of these channels in case of dispute, refund claim or investigation of terms breach, as described in the Privacy Policy.
4. Sponsored Content
All sponsored or collaboration content must be clearly identified as such (#ad, #sponsored, #collab or similar), in accordance with the advertising regulation applicable in each country.
4 bis. Creator Image Rights
When a creator delivers content for your campaign, they electronically sign an image-rights grant document specific to that campaign. The brand is obligated to:
- Use the content only within the scope, territory and term agreed in the signed document. The default use covers 12 months; any extension requires a creator compensation multiplier and explicit acceptance.
- Not transfer the content to third parties or reuse it in other campaigns without new express authorisation from the creator.
- Not use the creator's image in contexts harmful, defamatory or offensive to their honour, dignity or reputation, nor in association with illegal content.
- Respect revocation if the creator exercises it: you lose the right to future use from the date of revocation, although uses already carried out under the document remain valid.
Non-compliance with these obligations may lead to account suspension, recovery of distributed content, and civil liability towards the creator.
4 ter. Minors in Campaigns
By default, your campaigns do NOT accept users under 18. To include them you must explicitly enable the "Allow minors" option when creating the campaign, knowing that:
- Accepting a minor creator triggers a legal guardian authorisation flow before the minor can deliver content. The guardian receives an email with the legal document specific to that campaign.
- Campaigns with adult-restricted products (alcohol, tobacco, vaping, gambling, adult content, weapons) CANNOT include minors, no exception possible. If your campaign fits that category, you must tick the "18+ restricted product" flag when creating the campaign, which automatically blocks minors.
- The brand declares and warrants that its campaign does not violate the advertising and child-protection regulations applicable in its jurisdiction. OOTDly shifts to the brand the ultimate responsibility for this compliance.
Compensation paid to a minor creator (in GZL) accrues to their account but is NOT withdrawable as real money until they turn 18; it can only be redeemed for gift cards.
5. Intellectual Property
The brand guarantees it owns all rights over the content it publishes (images, logos, texts, videos). OOTDly is not liable for intellectual property infringement claims arising from content published by the brand.
6. Company Data
Company data provided upon registration (brand name, description) may be publicly visible on the platform. You are responsible for keeping this information updated and truthful.
7. Account Suspension
OOTDly may suspend or delete brand accounts that breach these terms, post spam content, engage in misleading practices, or harm the community experience, without prior notice and without right to compensation.
8. Modifications
OOTDly may update these terms for brands at any time. Significant modifications will be communicated in advance. Continued use of the account after notification implies acceptance of the new terms.
9. Contact
For brand account enquiries contact: contact@ootdlyapp.com